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With the project Relight>Relate, Semcon and FutureLab want to inspire to a whole new kind of relation between humans and objects. Do we really care about our products? Do they care about us? And if so, would we appreciate and value them more?

”Like any living creature, you don’t really know how they will behave when you approach them. One may follow you, while another is shy or afraid. We don’t want to reveal it all, you have to experience it yourself”, says Pär Heyden, Senior Designer at Semcon.
Download press release here